according to Wikipedia.com (channeling Michael Scott, for all you fans of The Office):
A) A leap year is a year containing one or more extra days in order to keep the calendar year synchronised with the astronomical or seasonal year. For example, February would have 29 days in a leap year instead of the usual 28.
B) The launch date of The Blissful's new online boutique!
We didn't plan it this way. It simply came down to the fact that I had promised we would launch in February and I wanted to keep that promise. It meant that we would launch the very last day of February, but February it would still be. (Building a comprehensive e-commerce boutique that reflects the flavor and scope of its brick-and-mortar big sister takes a lot longer than one would think.) And so, I decided that February 29th would be the day. And then I realized what day it already was: Leap Day.
So Friday, February 29th is our big day! We are working hourly to perfect every last finishing detail on the site. We continue to upload more great product as we unpack boxes, stage and shoot new items, and write up descriptions that will make our online store as tangible an experience as possible for you. I'm even doing something I never thought I'd have to do when my store was this young: hiring part-time help! We feel pretty blessed and lucky to have a small bevy of terrific friends with lots of valuable retail experience who 'get' the veeeerrrrry low-key sales approach we favor at The Blissful. Our new staff--who you may get to meet beginning in March--are going to be fabulous additions to our team.
Thanks for your patience, your warm words of anticipation, and your support. I appreciate the e-mails I've been receiving from so many of you asking when this baby's going to launch, and I'm here to tell you: we're having a Leap Year baby!!! Get the (fake) vanilla cigars ready!