Start Ups Are Good, Starting Up Just Right is Better

Just a couple weeks ago, I announced the birth of my new copywriting agency. {So psyched!} And it's really important to me that I get it right--the whole thing. The vision, the relationships with clients and partners and peers, the services I offer, and oh yes, even the name.

That's why today I'm here to tell you that start ups are good. Anytime anyone takes a chance on a dream, it's a gorgeous, glow-y thing. And starting up just right is even better. After a couple weeks of immersing myself in visions of my new vision, essentially putting myself through grad school again {Abby Kerr's Self-Made Course on Launching a Copywriting/Brand-Refocusing/Creative Entrepreneurial Inspiration Business} I've found what feels better to me. And that happens to be a new name for my work in the world, a name that feels like a better fit than the one I first announced.

So here it goes, the official official name of my new biz...

Abby Kerr Ink

And this one's for keeps.



Abby Kerr Ink {and my not-to-be-announced-quite-yet tagline--oh, I am so a fan of taglines!} allows the business to grow and evolve with me and my clients and clients-to-be. It allows room for all of my writerly interests: not just copywriting, but blogging, web content creation, fiction, creative non-fiction, {dare I admit it?} poetry, articles, teaching and leading workshops and courses on writing and branding and niche-y entrepreneurship, and just about every other type of thing you do when you put pen to paper {or finger to keyboard}. Abby Kerr Ink feels expansive, personal, and very me--and I just like how it rolls off my tongue.


So that's what's new. If you want to contact me about copywriting {and I hope you will!} you can now reach me at abby AT abbykerrink DOT com. {Just replace the DOT and the COM with, well, you know. Trying to get around those spambots who suck the Web for e-mail addresses and then fill your Inbox with all kinds of interesting things.}

By the way, soon enough I'll be writing to you from a brand new fully gorgeous spot on the Web. {I can say that with confidence because Rebecca and Matt at à la mode designs are creating it for me, and you've seen what kind of work they do.} I'll update you here as soon as my new site goes live, so please keep watching. Change is good.

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